Cookie Policy

Last Updated: June 12, 2026

1. Introduction

Welcome to Zupas. We are committed to being transparent about how we collect and use data related to your visit to our website. This Cookie Policy forms part of our overall Privacy Policy and explains in detail what cookies are, the types of cookies we use, and how you can manage your preferences regarding cookies.

This policy applies to all visitors and users of the website located at zupas-meal.click. As a food business operating in the United States, we comply with applicable federal and state laws governing online data collection, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission (FTC) Act, which prohibits unfair or deceptive practices in commerce.

Please read this Cookie Policy carefully. If you do not agree with our use of cookies, you can adjust your browser settings or opt out using the tools described below, though this may affect some functionality of our website.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make their websites work efficiently, improve user experience, and provide reporting information.

Cookies set by the website owner (in this case, Zupas) are called first-party cookies. Cookies set by parties other than the website owner are called third-party cookies. Third-party cookies enable third-party features or functionality to be provided on or through the website, such as advertising, interactive content, and analytics. The parties that set these third-party cookies can recognize your device both when it visits our website and when it visits certain other websites.

In addition to cookies, we may also use similar tracking technologies such as:

  • Web beacons (pixel tags): Small electronic files embedded in web pages or emails that allow us to count users who have visited those pages or opened emails.
  • Local storage objects (LSOs): Data stored locally on your browser that persists beyond a single session.
  • Session storage: Temporary data stored for the duration of a browser session.
  • Fingerprinting: A technique that uses browser and device characteristics to identify users.

For the purposes of this policy, all such technologies are collectively referred to as "cookies."

3. How Do Cookies Work?

When you first visit our website, cookies may be placed on your device. When you return to our website, our servers can read the cookies stored on your device. This allows us to recognize you as a returning visitor and adjust the website content accordingly.

Cookies can be classified based on their duration:

  • Session Cookies: These are temporary cookies that expire when you close your browser. They are used to maintain your session while you are on the website, for example, keeping items in your cart.
  • Persistent Cookies: These cookies remain on your device for a set period of time or until you manually delete them. They are used to remember your preferences and recognize you on future visits.

4. Types of Cookies We Use

We use the following categories of cookies on our website:

4.1 Essential / Strictly Necessary Cookies

These cookies are strictly necessary for the operation of our website. Without these cookies, services you have asked for — such as navigating between pages, accessing secure areas, or completing an online order — cannot be provided. These cookies do not collect any information about you that could be used for marketing purposes. Because these cookies are strictly necessary for the website to function, you cannot opt out of them through our cookie settings, though you can disable them through your browser settings (note: this may affect website functionality).

4.2 Analytics and Performance Cookies

These cookies collect information about how visitors use our website, for instance, which pages visitors go to most often and whether they receive error messages from certain pages. All information collected by these cookies is aggregated and therefore anonymous. These cookies help us understand how our website is performing and identify areas for improvement to enhance your user experience.

We use Google Analytics to analyze website traffic and user behavior. Google Analytics uses cookies to collect standard internet log information and visitor behavior information. The information generated by the cookie about your use of our website is transmitted to Google and stored on servers in the United States.

4.3 Functional Cookies

These cookies allow our website to remember choices you make (such as your language preference, region, or login information) and provide enhanced, more personal features. They may also be used to provide services you have asked for, such as watching a video or commenting on a blog. The information these cookies collect may be anonymized, and they cannot track your browsing activity on other websites.

4.4 Advertising and Targeting Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. These cookies are usually placed by advertising networks with the website operator's permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers.

We use Google Ads cookies to track conversions from our advertising campaigns and to serve relevant advertisements. We may also use cookies associated with social media platforms, including Facebook/Meta, to enable social media features and targeted advertising.

5. Specific Cookies We Use

The table below provides details of the specific cookies used on our website:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users. Analytics 2 years
_gid Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users within a 24-hour period. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate. Limits data collection on high traffic sites. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Tracks conversions from Google Ads campaigns. Advertising 3 months
_fbp Facebook/Meta Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. Advertising 3 months
_fbc Facebook/Meta Stores the last visit made with a click on a Facebook ad. Used for ad conversion tracking. Advertising 2 years
PHPSESSID Zupas (First Party) Preserves user session state across page requests. Essential for maintaining your session while browsing. Essential Session
csrf_token Zupas (First Party) Helps prevent Cross-Site Request Forgery (CSRF) attacks by verifying that form submissions originate from our website. Essential Session
cart_session Zupas (First Party) Stores items added to your shopping cart or meal order so they are retained as you navigate through the website. Essential / Functional Session / 30 days
user_preferences Zupas (First Party) Remembers your preferences such as dietary filters, saved locations, and display settings to enhance your browsing experience. Functional 1 year
cookie_consent Zupas (First Party) Stores your cookie consent preferences so you are not prompted on every visit. Essential 1 year
_ga_[ID] Google Analytics (GA4) Used to persist session state for Google Analytics 4. Collects data about user interactions including page views, events, and conversions. Analytics 2 years

Note: The list above may not be exhaustive. Cookies may be added or removed as we update our website. We will update this table accordingly.

6. Third-Party Cookies and Services

In addition to our own cookies, we partner with trusted third-party service providers who may place cookies on your device when you visit our website. These third parties include, but are not limited to:

  • Google LLC: For analytics (Google Analytics), advertising (Google Ads), and other Google services. Google may use the data collected to contextualize and personalize the ads of its own advertising network.
  • Meta Platforms, Inc. (Facebook/Instagram): For social media features, social sharing buttons, and advertising purposes. Meta may use the data to show ads on their platforms based on your browsing behavior on our website.
  • Payment Processors: If you place an order online, our payment processing partners may set cookies to facilitate secure transactions.

We do not control these third-party cookies and they are governed by the privacy and cookie policies of the respective third parties. We encourage you to review the privacy policies of these third parties for more information.

7. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (other than strictly necessary cookies). You can manage your cookie preferences in the following ways:

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or to alert you when cookies are being sent. The instructions for managing cookies in the most commonly used browsers are as follows:

  • Google Chrome: Go to Settings > Privacy and security > Cookies and other site data. You can choose to block all cookies, block third-party cookies, or clear existing cookies.
  • Mozilla Firefox: Go to Options > Privacy & Security > Cookies and Site Data. You can choose to block cookies and manage exceptions.
  • Apple Safari: Go to Preferences > Privacy > Manage Website Data. You can block all cookies or remove existing ones.
  • Microsoft Edge: Go to Settings > Privacy, search, and services > Cookies and site permissions. You can configure your cookie settings.
  • Opera: Go to Settings > Advanced > Privacy & security > Content settings > Cookies.

Please note that if you use different devices or different browsers, you will need to adjust your cookie settings on each device and browser separately.

7.2 Opt-Out Tools for Specific Services

You can opt out of specific third-party cookies using the following tools:

Service Opt-Out / Management Link
Google Analytics Google Analytics Opt-Out Browser Add-On
Google Ads / Personalized Advertising Google Ad Settings
Facebook / Meta Ads Facebook Ad Preferences
Digital Advertising Alliance (DAA) DAA Opt-Out Tool
Network Advertising Initiative (NAI) NAI Opt-Out Tool
European Interactive Digital Advertising Alliance (for US users) Your Online Choices

7.3 Do Not Track (DNT)

Some browsers offer a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Currently, there is no universally agreed-upon standard for how websites should respond to DNT signals. Our website does not currently respond to browser DNT signals. However, you can use the opt-out tools described above to limit tracking.

7.4 Global Privacy Control (GPC)

Under the California Consumer Privacy Act (CCPA) as amended by the CPRA, California residents may use the Global Privacy Control (GPC) signal to opt out of the sale or sharing of their personal information. Our website recognizes and responds to GPC signals as required by California law. If you are a California resident and send a GPC signal, we will process it as a request to opt out of the sale or sharing of your personal data for cross-context behavioral advertising purposes.

8. Impact of Disabling Cookies

While you have the right to disable or restrict cookies, please be aware that doing so may affect your experience on our website. The potential impacts include:

  • Essential Cookies Disabled: If you disable essential cookies, core features of the website may not function correctly. You may be unable to complete an online food order, navigate between pages properly, or access secure areas of the site.
  • Analytics Cookies Disabled: We will not be able to monitor website performance or understand how visitors use our site. This may limit our ability to improve the website experience over time, though it will not directly affect your use of the website.
  • Functional Cookies Disabled: Your preferences will not be saved between visits. You may need to re-enter your dietary preferences, location, or other settings each time you visit.
  • Advertising Cookies Disabled: You will still see advertisements, but they will not be personalized to your interests. You may see the same ads repeatedly, and they may be less relevant to you.

9. Cookie Consent and Your Rights

Depending on your location, you may have specific rights related to cookies and personal data:

9.1 California Residents (CCPA/CPRA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), including:

  • The right to know what personal information is collected through cookies and how it is used.
  • The right to delete personal information collected through cookies (subject to certain exceptions).
  • The right to opt out of the sale or sharing of your personal information.
  • The right to limit the use of sensitive personal information.
  • The right to non-discrimination for exercising your privacy rights.

To exercise your California privacy rights, please contact us using the information provided in Section 11 below.

9.2 Other U.S. State Privacy Laws

Various U.S. states have enacted or are enacting consumer privacy laws that may grant you rights similar to those described above. We are committed to complying with applicable state privacy laws, including but not limited to the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), and the Texas Data Privacy and Security Act (TDPSA). If you believe you have rights under your state's privacy law, please contact us.

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we update this policy, we will revise the "Last Updated" date at the top of the page. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

If we make material changes to how we use cookies, we will notify you by posting a notice on our website or by other means as appropriate. Your continued use of our website after any changes to this policy constitutes your acceptance of the updated Cookie Policy.

11. Contact Us

If you have any questions, concerns, or requests related to this Cookie Policy or our use of cookies, please do not hesitate to contact us. We are committed to addressing your inquiries promptly and transparently.

Zupas — Contact Information

We aim to respond to all privacy-related inquiries within 30 days of receipt. For California residents submitting CCPA/CPRA requests, we will respond within the legally required timeframe of 45 days, with the possibility of a single 45-day extension when reasonably necessary.

This Cookie Policy was last updated on June 12, 2026 and is effective as of the same date. This policy is governed by the laws of the United States and applicable state laws.