Our Story

About Zupas

We're more than a restaurant — we're a community built on a passion for fresh, nourishing food crafted with care for every guest, every day.

Zupas restaurant interior with warm lighting and fresh food

Always Fresh Crafted daily

15+ Years Serving Communities

Our Beginning

How Zupas Came to Life

Zupas was born from a simple belief: that fast food doesn't have to mean processed food. Founded in American Fork, Utah, our founders set out to create a cafe zupas experience unlike any other — a place where every bowl of soup, every crisp salad, and every sandwich was made fresh, in-house, every single day.

What began as a single location quickly resonated with communities hungry for real, nourishing food. The zupas philosophy was straightforward: use quality ingredients, treat guests with warmth, and never compromise on flavor. That commitment continues today across every dish we serve.

Every recipe developed by our in-house culinary team
Fresh ingredients sourced from trusted local and regional suppliers
No artificial preservatives — made fresh daily, no exceptions
Community-driven culture in every location we open

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Why We Exist

Our Mission & Purpose

At Zupas, every decision we make — from what goes into our recipes to how we train our team — is guided by a clear and unwavering purpose.

Our Mission

To make chef-quality, nourishing meals accessible to everyone — fast enough for a lunch break, satisfying enough for a family dinner. We believe wholesome food should be a daily reality, not a weekend treat.

Our Vision

A world where every neighborhood has a go-to spot for fresh, made-from-scratch food that brings people together. We envision Zupas as the heart of community dining across the United States.

Our Promise

Every guest who walks through our doors — or places an order online — deserves food made with intention and served with genuine care. That's the Zupas promise, renewed with every single dish.

What Drives Us

Our Core Values

These aren't words on a wall — they're principles that shape every interaction, every recipe, and every team member's daily work at Zupas.

Zupas cafe dining area showcasing fresh ingredients and warm atmosphere

Freshness First

We prep every soup, salad, and sandwich fresh each morning. No shortcuts, no freezer bags — just real ingredients every day.

Community First

We show up for the neighborhoods we serve — through local sourcing, charitable partnerships, and genuine hospitality.

Uncompromising Quality

We hold every dish to the same standard: if it isn't something we'd be proud to serve at our own table, it doesn't leave the kitchen.

Constant Innovation

Seasonal menus, new flavor explorations, and guest-driven improvements keep our offerings exciting and always relevant.

Sustainability

Eco-conscious packaging, food waste reduction programs, and partnerships with responsible farms guide our environmental efforts.

Integrity Always

We're transparent about our ingredients, honest with our guests, and fair with our team members and partners at every turn.

Guest Delight

A meal at Zupas should leave you feeling better than when you walked in — nourished, cared for, and ready to come back.

Team Growth

We invest in our people through training, career development, and a culture where every voice — from prep cook to manager — is heard.

Our Journey

The Zupas Story So Far

From a single cafe in Utah to a beloved brand across the United States — here's how the zupas story unfolded.

2004

The First Bowl

Zupas opens its first location in American Fork, Utah. Founders serve homemade soups and hand-crafted salads to a small but passionate local crowd. Word spreads quickly through the neighborhood.

2007

Expanding the Menu

Guest feedback drives the launch of our full sandwich line and grain bowls. The cafe zupas signature Swiss Mushroom Bisque becomes a cult favorite, drawing guests from neighboring cities.

2010

Multi-Location Growth

Zupas expands to 10 locations across Utah, refining kitchen systems and supplier partnerships to maintain the same freshness standard at every new outpost.

2014

Going National

Zupas crosses state lines, opening in Colorado and Nevada. A national audience discovers what Utah has known for years — fresh, chef-inspired food at an accessible price point.

2018

Digital Ordering Launch

We launch our online ordering platform, making it easier than ever for guests to Order Now and pick up their favorite meals on their schedule. Mobile usage grows 200% in the first year.

2024

20 Years Strong

Zupas celebrates two decades of fresh food, loyal guests, and a team of thousands who share a passion for nourishment. We look forward to the next chapter — more cities, more communities, same Zupas heart.

The People Behind the Food

Meet Our Team

Every great meal starts with great people. Our leadership team brings decades of culinary passion and hospitality expertise to the Zupas table.

Co-Founder & CEO

Marcus Webb

Marcus co-founded Zupas with a conviction that fresh food could be fast food. With a background in restaurant operations, he's the driving force behind our guest-first culture.

Executive Chef

Sofia Reyes

Trained at the Culinary Institute of America, Sofia leads recipe development at Zupas. Her philosophy: every dish must be something she'd make for her own family.

Director of Operations

Daniel Park

Daniel ensures the Zupas experience is consistent whether you're in Utah or across the country. He's obsessed with the details that make a dining experience truly memorable.

Head of Community

Priya Nair

Priya builds the bridges between Zupas and the communities we call home. From local partnerships to catering programs, she brings the brand to life beyond our four walls.

Want to be part of a team that cares about what they serve?

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Ready to Order?

Fresh Food is Just a Click Away

Now that you know our story, come taste it for yourself. Browse our full menu and place your order — we'll have it fresh and ready for you.

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